These national PSA ads were part of a campaign to alert women
to their risk of heart disease. (See "Church"
on the TV page.)
These outdoor boards introduced a new radio station and new
format to Dallas/Fort Worth.
People thought of the Samba Room as a nightclub for the beautiful
people, which scared away much of their target audience. This
campaign repositioned it with an accent on the food.
The goal of this PSA campaign was to let people know that even
moderate exercise walking the dog, vacuuming, moving off
the sofa counts in the battle against heart disease.
This postcard campaign targeted college-age women with the goal of promoting breast self-exam.