This spot was part of a national public service campaign to alert women to the danger of heart disease.

Promotional spots are all too often more annoying than compelling. This one delivered the message loud and clear without shouting.

Expensive production isn't a prerequisite for effective TV advertising. This award-winning spot was produced for next to nothing.

This spot used characters from the Greater Tuna comedy duo to position El Chico Tex Mex as a ritual part of Texas life. Those of you who know and love the Greater Tuna shows can imagine the joy it gave me to write for their characters. The multi-spot TV campaign was accompanied by radio. Please give it a listen.

This spot probably caused heated arguments between smokers and the people who live with them. I hope the nonsmokers won.

Thinking outside the box (or in this case, inside the bowl) can turn a meager production budget into a classic spot. The Mr. Rooter people ran this commercial for nearly a decade before flushing it.

This spot became a cult favorite in several markets where it aired. A reporter from Cincinnati tracked me down to interview me for a story about how the spot was conceived.

What's LOPA? Telling you now would ruin the spot's thought-provoking twist.